Contents.
Company overview.
Casumo is an award-winning online casino, distinguished by its playful brand, gamified experience and focus on safe engagement.
Project overview.
As a part of Casumoās expansion plan, the company planned to enter Spain in 2019. At the time, Spain was a regulated market with very stringent user deposit limit requirements. Casumo was unable to meet Spainās requirements as a result of previous product decisions, which rendered the product unscalable in this regard.
Therefore Casumo decided to rethink their approach to deposit limits, taking a scalable approach that would offer increased flexibility to cater for all flavors of regulation pertaining to such limits. This would allow the company to expand into new territories faster.
Goals.
Create a flexible solution for deposit limit setting that caters for all regulated market requirements.
Launch a compliant product in Spain, specifically implementing the required daily, weekly and monthly deposit limits as stipulated by Spanish regulatorsā ā .
My responsibilities.
Interviewing stakeholders.
Auditing product.
Interaction design.
Prototyping.
User testing.
Research.
Regulated market analysis.
I analyzed market commonalities and differences with regard to deposit limits, decoupling variables from market configurations to consider future regulatory requirement possibilities. Key variables included:
1. Timing and combinations of daily/weekly/monthly deposit limits.
2. Imposed vs. user-set deposit limits.
3. Deposit limit management options: lowering, increasing, removing, or canceling changes.
Limits required | Limit amounts | Set when.. | |
Sweden | Daily + Weekly + Monthly | Customer chooses | Customer sets limits during registration process |
Denmark | Daily or Weekly or Monthly | Customer chooses | Customer sets after registration but before depositing |
UK | Daily or Weekly or Monthly | Customer chooses | Customer sets after registration but before depositing |
Rest of world | No limits required | Customer chooses | Customer may set any time |
Spain | Daily + Weekly + Monthly | ā¬600, ā¬1,500, ā¬3,000 | Automatically imposed when Customer registers |
User testing.
After the regulated market analysis was completed, design explorations were kicked off. A number of rounds of design and user testing were necessary throughout the process as a key research component. This helped make the final designs intuitive to users.
Final design.
One of the Spanish requirements was to impose a daily, weekly and monthly deposit limit with stipulated amounts on all user accounts by default. This requirement conflicted with the design heuristic stating that user should have āControl and Freedomā over their experience.
In order to minimize user frustration, I designed a Splash screen that users would view before their limits. The screen communicates the importance of playing safely and lets users know that they may change their limits.
The solution was adapted to work across devices, offering a seamless experience as depicted below.
The final solution helped launch Casumo in Spain successfully, however it also provided the flexibility to cater for all scenarios related to deposit limits in regulated markets. Here are some low fidelity flows outlining alternative use cases from other markets:
1 Mandatory limit of any amount.
3 Mandatory limits of any amount.
3 Mandatory limits with stipulated amounts.
Outcome.
Modular Design Approach: The team developed a scalable solution for regulatory requirements by creating a modular base system for deposit limits. This approach proved successful as it allowed for easy adaptation to different market requirements while maintaining consistency across platformsā ā .
User Testing Insights: Critical usability issues were uncovered through targeted testing, such as users attempting to remove limits by entering '0' and confusion around icon representation. These findings led to important UI refinements, particularly in error handling and visual communicationā ā .
Regulatory Pattern Recognition: The team discovered that regulated markets often base requirements on neighboring territories, making market expansion more predictable. While configuration variations continued to emerge, the core variables remained stable, validating the initial modular approac
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