Hi
With over 10 years in product development, I balance hands-on product design with leadership duties. My journey spans startups to public companies, working on both customer-facing experiences and internal tooling. I’m passionate about crafting products from scratch - turning ideas into innovative solutions - and thrive in ambiguity and complexity.
Case studies
Enabling a gambling game studio build a game catalogue at lightning speed.
Building a CRM tool to manage customer offers in the gaming industry.
Helping retail investors assess all of their individual portfolios under one roof.
Designing a UI system to power a casino game studio’s games
WIP
Helping people organize projects and activities using post-it notes
Improving the customer payment experience for a global, online casino
Designing a scalable solution to regulatory requirements for a global, online casino
Helping cross-functional stakeholders manage new casino games within their bespoke CMS
Improving game position management within a bespoke casino CMS
Turning a dated company site into an all-new strategic asset
Product concepts
Find more concepts on dribbble
Articles
Great product design stems from clearly framed problems and opportunities
Dribbble shot designs can make you a worse UI designer
Interview questions product designers should ask when seeking a job
Making better product design decisions
A framework for product design simplicity
Giving product design feedback
The business side of product design
Avoiding diminishing returns in the product design process
How to avoid people challenges around component libraries
Why Some Products Stick With Us