Hi, I'm David Portelli

Hi, I'm David Portelli

Hi

With over 10 years in product development, I balance hands-on product design with leadership duties. My journey spans startups to public companies, working on both customer-facing experiences and internal tooling. I’m passionate about crafting products from scratch - turning ideas into innovative solutions - and thrive in ambiguity and complexity.

Case studies

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Enabling a gambling game studio build a game catalogue at lightning speed.Enabling a gambling game studio build a game catalogue at lightning speed.
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Building a CRM tool to manage customer offers in the gaming industry.Building a CRM tool to manage customer offers in the gaming industry.
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Helping retail investors assess all of their individual portfolios under one roof.Helping retail investors assess all of their individual portfolios under one roof.
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Designing a UI system to power a casino game studio’s gamesDesigning a UI system to power a casino game studio’s games

WIP

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Helping people organize projects and activities using post-it notesHelping people organize projects and activities using post-it notes
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Improving the customer payment experience for a global, online casinoImproving the customer payment experience for a global, online casino
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Designing a scalable solution to regulatory requirements for a global, online casinoDesigning a scalable solution to regulatory requirements for a global, online casino
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Helping cross-functional stakeholders manage new casino games within their bespoke CMSHelping cross-functional stakeholders manage new casino games within their bespoke CMS
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Improving game position management within a bespoke casino CMSImproving game position management within a bespoke casino CMS
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Turning a dated company site into an all-new strategic assetTurning a dated company site into an all-new strategic asset

Product concepts

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Balanced: Setting goals for better health. View full project on Dribbble.
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Book community: Discover what others with similar interests are reading. View full project on Dribbble.
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Podcast recording app: A DIY solution for anyone with a message to share. View full project on Dribbble.
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Remente: A simple, no nonsense, goal setting app. View full project on Dribbble.
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To do list planner: Boost your productivity View full project on Dribbble.
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Find more concepts on dribbble

Articles

Great product design stems from clearly framed problems and opportunitiesDribbble shot designs can make you a worse UI designerInterview questions product designers should ask when seeking a jobMaking better product design decisionsA framework for product design simplicityGiving product design feedbackThe business side of product designAvoiding diminishing returns in the product design processHow to avoid people challenges around component librariesWhy Some Products Stick With Us